LetsTransform

02 / Concept project

Operations / CRM / Admin / Analytics

Relay.

One clear view of the business behind the business.

Business overview

Wednesday, 29 July 2026 · Sample data

New leads

128

July to date

Follow-ups due

34

8 due today

Open pipeline

$48,600

24 active opportunities

New enquiries

July 2026

Recent leads

CustomerStage
Amelia BrooksNew enquiry
Oliver ChenProposal sent
Sofia RiveraCall booked

New enquiries

8

$12,400

In conversation

10

$20,200

Proposal sent

6

$16,000

A timely nudge

8 leads are waiting for a first response. Review your queue and schedule a follow-up.

The challenge

As a service business grows, leads, follow-ups, and customer notes can scatter across inboxes and spreadsheets. It gets harder to know what needs attention.

The design response

A connected workspace that brings customer context, pipeline visibility, due tasks, and practical business insights together. Useful information, organised around action.

Exploration scope

  • Admin dashboard
  • Lead and customer records
  • Activity timeline
  • Automated follow-ups
  • Analytics + AI suggestions

Self-initiated concept.
Not commissioned client work.

All names, records, and values shown are sample data. They illustrate the interface, not business performance.

Design decisions

The choices that shaped it.

  1. 01

    Organised around action

    The overview answers “what needs me today?” before it shows any chart.

  2. 02

    Context travels with the customer

    Every lead carries its source, owner, and timeline, so handovers don’t lose detail.

  3. 03

    Insights that defer to people

    AI suggestions are labelled, explained, and always ask for a human decision.

Your move

Ready when you are.

Tell us what you need. A real person replies within one business day.

  • Free 30-minute call
  • Fixed quote before we start
  • You own everything we build
Get a free quote