02 / Concept project
Operations / CRM / Admin / Analytics
Relay.
One clear view of the business behind the business.
Business overview
Wednesday, 29 July 2026 · Sample data
This month ▾
New leads
128
July to date
Follow-ups due
34
8 due today
Open pipeline
$48,600
24 active opportunities
New enquiries
July 2026
Recent leads
| Customer | Stage | Next action |
|---|---|---|
| Amelia Brooks | New enquiry | Send introduction |
| Oliver Chen | Proposal sent | Follow up tomorrow |
| Sofia Rivera | Call booked | Today, 2:30 PM |
New enquiries
8
$12,400
In conversation
10
$20,200
Proposal sent
6
$16,000
A timely nudge
8 leads are waiting for a first response. Review your queue and schedule a follow-up.
The challenge
As a service business grows, leads, follow-ups, and customer notes can scatter across inboxes and spreadsheets. It gets harder to know what needs attention.
The design response
A connected workspace that brings customer context, pipeline visibility, due tasks, and practical business insights together. Useful information, organised around action.
Exploration scope
- Admin dashboard
- Lead and customer records
- Activity timeline
- Automated follow-ups
- Analytics + AI suggestions
Self-initiated concept.
Not commissioned client work.
All names, records, and values shown are sample data. They illustrate the interface, not business performance.
Design decisions
The choices that shaped it.
01
Organised around action
The overview answers “what needs me today?” before it shows any chart.
02
Context travels with the customer
Every lead carries its source, owner, and timeline, so handovers don’t lose detail.
03
Insights that defer to people
AI suggestions are labelled, explained, and always ask for a human decision.
Your move
Ready when you are.
Tell us what you need. A real person replies within one business day.
- Free 30-minute call
- Fixed quote before we start
- You own everything we build